Experience

Always learning is the new constant – The tools, technologies and disciplines continue to change. The part I value most hasn't: working with talented people to work through complex problems and create something better than what existed before.

Building better products, teams and ways of working
I've spent my career moving between design, product strategy, creative leadership and organizational transformation. What connects the work is a curiosity about how things work and how they might work better. I enjoy complex problems that sit between customer needs, business opportunity, technology and the realities of getting things done inside large organizations. Over time, my role has expanded from designing individual experiences to shaping products, building teams and improving the systems around them. Today, much of my work focuses on helping organizations learn faster, make better decisions and use emerging technologies, including AI in thoughtful and practical ways.

Product & Experience
I help turn complex customer and business problems into products and experiences people value. My work spans product strategy, mobile and web platforms, customer journeys, design systems, content, brand and innovation. Each brings its own creativity and challenge. I enjoy moving between the big picture and the details, connecting vision to execution without losing sight of the people we're designing for.

Teams & Organizations
I've built, scaled and led multidisciplinary teams across design, research, content and creative disciplines.My approach to leadership is simple: create clarity, give good people room to do their best work and build an environment where teams can challenge assumptions, learn quickly and improve together. Sometimes that means setting direction. Sometimes coaching. Sometimes getting into the work alongside the team.

Transformation & Emerging Technology
I help organizations turn new ideas into practical capability. That has included building accelerator teams, leading innovation programs, evolving product-development operating models, introducing continuous discovery and experimentation, and exploring how AI can improve products, workflows and decision-making. I'm interested in technology when it solves a real problem—not because it's new.

Selected Impact & Recognition

$40M+
Annual business value unlocked

600 → <10 days
Processing-time transformation

96%
Client Easy Score

45K+
Clients enabled through digital self-service

6 teams
Aligned through evolving operating models and ways of working

#1
Recognition across mobile brokerage and retirement digital experiences